Marketing Compliance


Compliance refers to the act of responding favorably to a request by others. The request may be explicit, such as a direct request for a charity donation, or implicit, such as an advertisement promoting some product without directly asking for a purchase. In all cases, we realise that we are being urged to respond in a desired way

Marketing firms, as well as governments, obviously rely on compliance.  What other institutions rely on compliance?  Discuss.

Read the section on compliance in your Kognity text:

**Make sure you enter Cialdini into your study guide to studies aligned with the corresponding learning outcome, “Discuss the use of Compliance Techniques”**

Can you think of any commercials or add campaigns that use the above compliance techniques? Discuss.

Your assignment is to create  research based add!  The assignment and corresponding rubric are linked below:

Compliance Ad Campaign–CBI

Psych Commercial Rubric


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